Our client Heart.Works needed an animated video to complement the print campaign they developed for Heaven & Earth’s line of vegetable juices. To make it look as though the print ads had come to life, we created a stop-motion style 3D video.
Heart.Works
CLIENT
- Heart.Works
CREATIVE DIRECTION
- Heart.Works
MOTION DESIGN
- Sam&Mark
SCOPE
- Storyboard
- 3D Animation
- Motion Design
PRINT ADS BY HEART.WORKS
To maintain the paper cut aesthetic as well as the design of the fruit and veg, we decided the most appropriate direction was to create a stop-motion style video that looks like the print ads came to life.
We had some fun figuring out how to model the fruit and veggies. The first challenge was to figure out how to fold a plane into the shapes we wanted. We then used a hair particle system to create the carrot leaves, and an array of empty objects to control the position and rotation of each pineapple slice.
MORE ASSETS AND ANIMATIONS FROM THE PROJECT
Final Deliverable
In addition to the full-length version, we adapted the final video into 2 shorter pre-roll ads as well as resized them for Instagram posts/stories.
